On March 26, ADT announced that its exit anti-theft system, Sensormatic Ultra, now operates in more than 75,000 locations across the world. Among the facilities to utilize this technology is Switzerland-based Nestle Group’s Nespresso.
After just two years, ADT managed to expand its Sensormatic Ultra installations to 75,000 worldwide. The popularity of this system increased rapidly due to its modern design, wide selection of models in various formats, and efficient Ultra Max acousto-magnetic anti-theft technology. Among the international retailers to utilize ADT Security’s Sensormatic Ultra is Nespresso, operating more than 120 locations across the globe.
Nespresso, the fastest growing division of the Nestle group, sells high-end coffee machines and accessories, in addition to premium coffee blends. To protect sophisticated equipment and valuable products, the company formerly employed Radio Frequency (RF) systems in various stores. Nespresso values the preservation of its boutique’s aesthetics, and has opted to use the Sensormatic Ultra Exit AM system instead.
"We needed an EAS solution that could offer wide exit protection in a stylish design that blended into our unique cafe environment," a Nespresso spokesperson stated. "Another key criterion was a hard tag capable of protecting our high-end coffee machines and accessories. Also a significant consideration is our popular assortment of cookies and chocolates openly displayed for our guests' convenience. This challenge required a labeling solution that not only was small enough to fit inside compact products without covering the brand or content information, but also would be detected in and around the metallic packaging of these products. In addition to all of the important benefits Ultra Exit offered, we had the choice of a concealed system that was perfect for one of our stores in Spain."
Inditex, Marionnaud, Grupo Cortefiel, and Mango are among leading international retailers to utilize Sensormatic.