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ADT Introduces Sensor-Ink Mini Tag
Sensormatic products from ADT are here, and full of new, innovative ideas for retailers. Now the Sensormatic products add another great addition to the lineup, the Sensor-Ink Mini tag. The Sensor-Ink Mini tag is an incredible small theft deterrent that is lightweight and can be used on a wide selection of materials, such as lace or denim.
The Sensor-Ink Mini tag is crafted of ABS (Acrylonitrile Butadiene Styrene) enclosed in a small vial for high-impact. The vial is plastic, so everyday handling will not break it, however, the ink is very aggressive and leaves a permanent stain. Unlike some other anti-theft tags, the ink in the Sensor-Ink Mini tag is non-toxic and non-flammable. It also is non-freezable, so thieves can’t get away with standard methods of disposal. To further discourage theft, the Sensor-Ink Mini tag has a written warning on it that is extremely visible and unique. Retailers can take off the vial by an eyelet tack that surrounds the vial and has an open head.
ADT Security’s National Retail Manager, Phil Brown, states that “This type of tagging is cost effective and beneficial for fashion retailers. As well as ruining the stolen item so that no benefit can be derived from stealing it, the tag also acts as a deterrent in the store with its highly visual warning.”
If you are an existing customer with the EAS (Sensormatic Electronic Article Surveillance) system, the Sensor-Ink Mini tag easily is incorporated into your current system. It can also be used by itself, as a standalone product. This is done with a locking mechanism such as a clamp or clutch. There’s no need to keep experiencing theft when you can easily and inexpensively deter it. The Sensor-Ink Mini tag is the solution to these types of retailer problems.
Integrating FirstService Security and ADT Running Smoothly
Earlier this year ADT acquired FirstService Security, costing approximately $187 million, but garnering many advantageous results. Previously a division of FirstService Corporation, FirstService Security is now a part of ADT North America. It also was previously under the SST (Security Services & Technologies) brand, and Intercon Security in Canada.
Of the acquisition, President of ADT North America, John Koch, said “FirstService Security has a reputation for quality service and an ability to meld physical security with information technology, providing end-users with customized, integrated systems.” He added that “Having the skills and technological know-how to work with today’s information systems and networks is vital.” This adds to ADT’s services because “FSS will expand capabilities in this area, opening up new business opportunities in key vertical markets such as banking and energy.”
ADT has formed a new division, entitled ADT Integrated Solutions, which is headed up by Frank Brewer, who formerly served as the Chief Executive Officer of FSS. Brewer stated, “We are pleased to be part of ADT with its strong brand recognition and powerful marketing that will help deliver our message of high quality service for integrated systems on a large scale. The capabilities of our people and the technologies we have developed, combined with ADT’s strong presence, will provide current and prospective customers with value-added services and solutions.”
Not only has this bolstered ADT’s integrated security systems, like installation and monitoring, FSS has proven an industry leader in a variety of industries and markets. With FSS, ADT is taking the next step towards protecting everything that matters.
ADTs Select Link
A relatively new development, ADT launched ADT Select Link earlier this year. ADT Select Link has the potential to alert thousands of individuals through an electronic, web-based, notification system. This alert system can be used for either routine business needs, or emergency situations. Depending on what each user selects as their preferred form of notification, Select Link can communicate by phone, fax, pager, email, and more.
The Vice President of ADT Retail Sales and Operations, Jeffrey Bean, said “With its ability to reach thousands of people very quickly through multiple communications devices, ADT Select Link is ideal for any retail organization that needs to notify large numbers of people with emergency or even routine operational information.”
This service can be used for a variety of purposes. If there are missing children in a store, or even if there is just a change in schedules and shifts, then ADT Select Link can help your company out. This does not need to be restricted to employees, either. If your business wants to send alerts about sales or events to customers on a list, now you can, and customers can choose how to receive the notifications!
Talking about the benefits of well-timed notifications, Bean said, “During an emergency, information can help to save lives, reduce injuries and limit property damage.” He added “The addition of timely, accurate information from ADT Select Link can significantly expand the abilities during a crisis situation.”
You company can choose from 10 different languages for your alerts, whether text or voice. Another great feature is that every message that is received is recorded, while if there is a busy signal, or if the individual does not answer, then the system will keep repeating the alert until it is received. Play on the safe side, let ADT Select Link keep you and your employees informed.
ADT Protects Retailers against Shoplifters
Christmas is just around the corner, and with it comes the largest and busiest retail shopping period. Retailers are lowering prices, and consumers are coming in herds, which makes shoplifting a major concern. Especially with the economy being the way it is now, fewer employees are able to keep an eye out for such illegal activities, which can lower profits for retailers. This is also bad for the consumer, because if retailers aren’t making a profit, they have to raise the price to make ends meet. This means more and more companies are relying on technology, cameras, and security systems to help the problem. This is where ADT comes into play.
Last year, shoplifting was down due to the increased anti-shoplifting technology, retailers don’t want to miss out on 12 billion dollars like in 2007 from the estimated 27 million shoplifters. However, this season shoplifting is expected to increase due to the economy. A veteran loss prevention executive, ED Wolfe, said “Many retailers are bracing for more shoplifting this season and will be counting on technology to help control theft, particularly as many stores have had to cut back on staff due to the slowing economy.”
This year will bring a different type of shoplifter, however. Richard Mangan, a criminology professor who helped with the study said, “Clearly, shoplifting is going to be a bigger problem than in years past. Times of financial stress could drive individuals who normally would not consider shoplifting, to reconsider attempting this crime.”
With this surge of theft, technology has to keep up. Tags will be placed in all manner of products, from clothing, to food and even makeup. Videos can record and monitor events that can be viewed later, catching criminals in the act. Sophisticated and intelligent cameras can even recognize when items go missing. All these products allow retailers to monitor theft from remote areas. This season, ADT offers a wide portfolio of various products to prevent theft and protect everyone’s interests.
